04.06.06
The Power of Viral Marketing
Saw this post on Shoemoney’s blog this morning (Viral Marketing For The Win) and went over to check it out, after listening to the interview 
Major props to this guy for finding a message that is deeply powerful to a large portion of our population, and getting that message out. Notice, from his comments, that he had very little traffic until April 5. This is perhaps when it was picked up by shoemoney, who has a decent, and influential, readership. I can’t help but suspect that the power of the online marketing community was thrown behind it
So the guy went from no traffic to over 2.5M in a little under 2 days. That is just amazing, but the other message I got was that he was having such a difficult time of monetizing this traffic flood.
He did set out with a different purpose, I understand, so from a marketing perspective he was a success. He set a goal and used his marketing skills to achieve that goal. Along the way to deciding he needed 2M hits, though, I wonder why he didn’t think of $$$. Perhaps that would have diluted the message. Indeed, if you read Shoemoney’s post, many people were a little skeptical when they saw the metrodate connection…
Anyway… I just would have liked to see him get the 3 way AND make a few million dollars in the process
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fly said,
April 21, 2006 at 9:25 pm
Yeah, we saw the latest here… dude’s GF backed out like a squirming troll, and has now set the threshold to some ridiculously high number. Clearly she underestimates the power of the net and the brotherhood of men! On to 100M I say!
The only pity is if he makes this next number she’ll find some other excuse not to go through with it, and again and again until either he drops it or they break up. Pity the fool, but hit his site